This is Generation Green
Devised for SSE Airtricity, the largest generator and provider of renewable energy in Ireland. The second phase of our This is Generation Greencampaign, first launched in 2018, highlights the importance of renewable energy in Ireland today. Research showed us that our concern for the environment had recently strengthened, with the pandemic bringing the things that are really important to us into sharp focus, particularly our families and friends and what the future holds for them
As part of a fully integrated campaign, the communications prompt consumers to re-evaluate their energy choice and inform people that the small steps they take can ultimately lead to a cleaner, more sustainable world. Featuring real families in their own homes and in outdoor locations, the work was filmed over six summer days in Dublin, in Wicklow and in Galway Wind Park. COVID Compliance played an important role in the production. Lorcan Hynes directed.