Big Screen to Second Screen
Since 2011, we’ve worked closely with our friends at Universal Pictures, helping to bring their diverse and exciting movie slates to Irish audiences through online and social channels. In that time we’ve promoted over 100 movies to cinema fans, bringing engaging and original content directly to their desktops, tablets and smartphones. We’ve also captured the excitement of red carpet premieres and engaged with audiences through digitally activated experiential marketing. All told, Javelin have helped Universal Pictures engage in millions of conversations with their target audiences.
We’ve run campaigns across a huge range of online and social channels for Universal Pictures. These include, but are not limited to Facebook, YouTube, Twitter, Google Display Network, Snapchat, Instagram and Vine. We’ve worked with some of Ireland’s most influential lifestyle and movie bloggers. We’ve run scores of rich media, socially integrated campaigns, tailored specifically for Irish audiences. We’ve even spearheaded campaigns for a number of Irish movies. Remember Hardy Bucks: The Movie and this Summer’s blockbuster Mrs. Brown’s Boys D’Movie? That was us!
The results speak for themselves. Since 2011, Universal Pictures have become the frontrunners when it comes to the online marketing of box office movies in Ireland. With over 100,000 Facebook fans, 15 million YouTube video views and 20,000 followers on Twitter, Universal Pictures are leading the way in online audience engagement through digital innovation and targeted online media planning and execution.