SSE Airtricity

This is Generation Green

The Background

SSE Airtricity has a great story to tell. They’re Ireland’s largest provider of 100% green energy, harnessing the wind to provide the grid with a source of sustainable, renewable energy. We thought more people should be aware of this.

The Ask

Develop a campaign that prompts people to start seriously thinking about where their energy comes from. To persuade them in a positive, optimistic manner, that through making the switch to a green energy provider, they can help make the world a greener, cleaner place.  And to position SSE Airtricity as the undisputed leader in renewable energy.

The Answer

This generation want to make positive social change. After all, we recycle, we compost, we choose organic. We embraced the smoking ban, we pay levies on our plastic bags and we voted for marriage equality. We’ve christened this generation, Generation Green. In this campaign, we remind them of who they are and what they’re capable of.

And we ask them to join us in changing the world, one cup of tea at a time.