Over the last 10 years Casa Bacardi has become an integral part of The Electric Picnic, Ireland’s largest music festival and an event that is now one of the highlights of the European summer. We created Bacardi #TryStopMe as a celebration of the untameable spirit of Bacardi, and a search for Ireland’s finest creative talent to feature at the Casa Bacardi and its re-creation of the world famous Bacardi building in Havana: The Edificio. Got talent? Prove it. Cathal Pendred, Nialler 9 and 6th generation Bacardi family member Enrique Comas were the judges and their video stories were used to motivate people to share their unique abilities.