Aviva

If you're out, you're in

The Brief

With over 600 teams in the draw for the first round, the FAI Junior Cup is the biggest club football tournament in the world, hosted in the Aviva Stadium. But unfortunately, it is a competition, and not everyone makes the cut. So, in a move to keep the unsuccessful teams engaged, “If You’re Out, You’re In” was born, and they were entered into a draw for Aviva goodies. Prizes included things like specially designed kits, and the chance to have some Irish footballing stars visit the clubs. One particularly coveted prize was a training session with Kevin Kilbane – see how it all went down here.