Bring your Boots
Our goal for the FAI Junior Cup Final was to generate awareness and drive attendance to the stadium on the big day. And we scored. In less than three weeks, we went from brief to real life, and upped attendance from 3,000 to 8,000 football fans. How did we do it? We asked people to bring their boots for the chance to play at the Aviva. And 500 people did. Of this 500, ten lucky fans were called down at half-time to take a penalty in front of all the whole stadium. Each and every lucky penalty-takers also received a brand new pair of Umbro boots, and anyone who scored got to keep the official Aviva Stadium football as a momento.