In a time of increasing competition amongst Irish department stores, Arnotts decided that the time had come to show their customers that they have something uniquely special to offer, through the creation of a standout loyalty programme. So they came to us, wanting to create something… wonderful. That is what we do best, after all.
Starting from Scratch
Establishing a class-leading loyalty programme is a hefty undertaking, and it’s one that we were only too happy to take on. We developed a fresh new identity, taking this particular loyalty scheme to another level. We created not just a card, but surprise, delight, and a little bit of magic.
A new take on loyalty
Through the creation of the Wonder Card, we successfully took away those boring, business-centric limitations that overshadow most loyalty programmes around the world today, and made the Wonder Card something very different, something that excited prospective and current customers alike.
Wonder how well it did?
The campaign broke every single target set, sky-rocketing Arnotts into a leading position.
Not too shabby for such a little card.