Toyota – All Things To All People

By Ken Ivory
13 . 11 . 14

This brand ad for Toyota Ireland shows how Ireland’s favourite car, and The Best Built Cars in the World, are woven through everyday Irish family life. The commercial celebrates the ordinary and very recognisable highs and lows of parenting as well as the ubiquity of Toyota across the country. Shot in Ireland over 4 fresh days in Autumn by the very talented Zak Emerson of Butter, this campaign is  “All things to all people”.