Pieta House is the current charity partner of our client Aviva, and was chosen as Charity of the Day to be supported and promoted during a major match in the Aviva Stadium. Our main objective was to create awareness for the charity and their helpline number. It was to be promoted across social media channels but was also to be screened during the Ireland v England RBS 6 Nations final.
Given this context, we used the analogy of rugby, the battle between two teams and the metaphor of light and darkness to illustrate the issues surrounding suicide and self-harm and highlight the help that is there.
Thanks to the wonderful work by Piranha Bar, the director James Doherty, composer Steve Lynch of Stellar Sound Ltd, Noel Storey in Beacon Recording Studios and the voice of Gerry O’Brien, we were able to create a moving video, that spoke to those who had, or are having, suicidal thoughts, their family members and those that work in Pieta House.