Four digital marketing stats that are food for thought

By Ian Nunoo
24 . 08 . 17

When you’re working in digital marketing, stats are everything; they’re proof of how your strategy is working and insight into how you could improve it. Check out four of the most interesting recent digital marketing statistics that could inform the way you work.

Separate email accounts for promotions

A study of 1,000 consumers carried out by  Yes Lifecycle Marketing discovered than 36% of people have a separate email account for promotions and a whopping 58% of Millenials. That means if you’re relying on email marketing, you might need a new strategy to ensure potential customers give you their main email account or risk losing business!

Social media videos

We all know the power of videos on social media, and stats released recently as part of Animoto’s social video report confirm that. 84% of consumers watch social media videos on phones and other portable devices, and 81% of marketers are optimising their video to be viewed in that way. If you’re in the minority not yet optimising your content, you could lose out.

Are you prepared for GDPR?

The new General Data Protection Regulation legislation comes into force in May 2018 and lays down new rules for processing personal data. A survey carried out by the DMA suggested that just 54% of businesses expect to be compliant when the new rules come into effect and that many don’t feel confident that they fully understand this important change. It’s vital that you and your business do, to stay on the right side of the law.

Get inspired by Nike

Using Instagram well is an art – and it’s one that Nike appears to have nailed. It’s the 15th most-followed account on the social media platform and ranks ahead of many celebrities including Miley Cyrus and the Kardashians. If you’re using Instagram for your brand, you might be able to learn a few things from Nike.

Digital marketing agency Dublin

Are you a business in need of some assistance with your digital marketing? Javelin is an agency based in Ireland with years of experience in Digital Marketing and specialisms in SEO, PPC, and Social Media. Get in touch to find out how you could boost your digital marketing stats.