FOBO, meet AIMA.

By Rob Shine
26 . 05 . 16

After being briefed by the client to relaunch their mobile app, Javelin created the playful concept of *FOBO for KBC. Specific creative was developed across display and social to match the target user’s choice of device, for example iPhone users saw only iPhone specific creative.  The tone fit tech savvy people and challenged perceptions of banking apps in general of being clunky, slow and unresponsive. This one wasn’t. The campaign succeeded in portraying KBC as a bank with a credible digital offering, and its customer care centre experienced a large drop in call volumes. App store ratings turned positive, and the number of users increased as did their frequency of use. Result. And an All Ireland Marketing Award for our client was a rather nice result, too.

*Fear Of Banking Online