Everyday, 21,000 children die from preventable causes. The death
of 21,000 children is a statistic. The death of one child is a tragedy.

To express the personal stories of tragedy that lie behind each of
these deaths, we designed this preventable death column to run
alongside our Just One appeal for UNICEF.

It won the NNI ad of the month in November 2011.

Yodeling. It’s disruptive. It’s Swiss. It cuts through, it’s unexpected and it is a new way of delivering a car insurance message for Zurich. With several radio executions, a highly targeted digital campaign and some very single minded posters across Ireland – it would be hard for anyone to have avoided our yodeling over the summer months.  Early indications are that it is having a very positive effect on awareness levels for the product. Therefore we love it . Cuckoo.

A wide range of simple, great value & innovative An Post services and products exist to help businesses develop and grow, and help consumers to manage their daily lives. We realised that many customers may not know exactly how much An Post can help them to get more done in their daily business and personal households. Javelin was tasked with creating strategy and communications to bring these very different products and services together and really bring meaning to the An Post promise of helping its customers to “Do More”.

The launch campaign, planned by An Post’s media partner Starcom, capitalized on the American presidential visit, and the suite of interconnected TV ads were uniquely brought together in one single ad break during the six news coverage of the high-profile event to gain maximum effect. The day following the visit, press, Digital and DM completed the launch burst.

A wide range of simple, great value & innovative An Post services and products exist to help businesses develop and grow, and help consumers to manage their daily lives. We realised that many customers may not know exactly how much An Post can help them to get more done in their daily business and personal households. Javelin was tasked with creating strategy and communications to bring these very different products and services together and really bring meaning to the An Post promise of helping its customers to “Do More”.

The launch campaign, planned by An Post’s media partner Starcom, capitalized on the American presidential visit, and the suite of interconnected TV ads were uniquely brought together in one single ad break during the six news coverage of the high-profile event to gain maximum effect. The day following the visit, press, Digital and DM completed the launch burst.

A wide range of simple, great value & innovative An Post services and products exist to help businesses develop and grow, and help consumers to manage their daily lives. We realised that many customers may not know exactly how much An Post can help them to get more done in their daily business and personal households. Javelin was tasked with creating strategy and communications to bring these very different products and services together and really bring meaning to the An Post promise of helping its customers to “Do More”.

The launch campaign, planned by An Post’s media partner Starcom, capitalized on the American presidential visit, and the suite of interconnected TV ads were uniquely brought together in one single ad break during the six news coverage of the high-profile event to gain maximum effect. The day following the visit, press, Digital and DM completed the launch burst.

A wide range of simple, great value & innovative An Post services and products exist to help businesses develop and grow, and help consumers to manage their daily lives. We realised that many customers may not know exactly how much An Post can help them to get more done in their daily business and personal households. Javelin was tasked with creating strategy and communications to bring these very different products and services together and really bring meaning to the An Post promise of helping its customers to “Do More”.

The launch campaign, planned by An Post’s media partner Starcom, capitalized on the American presidential visit, and the suite of interconnected TV ads were uniquely brought together in one single ad break during the six news coverage of the high-profile event to gain maximum effect. The day following the visit, press, Digital and DM completed the launch burst.

A wide range of simple, great value & innovative An Post services and products exist to help businesses develop and grow, and help consumers to manage their daily lives. We realised that many customers may not know exactly how much An Post can help them to get more done in their daily business and personal households. Javelin was tasked with creating strategy and communications to bring these very different products and services together and really bring meaning to the An Post promise of helping its customers to “Do More”.

The launch campaign, planned by An Post’s media partner Starcom, capitalized on the American presidential visit, and the suite of interconnected TV ads were uniquely brought together in one single ad break during the six news coverage of the high-profile event to gain maximum effect. The day following the visit, press, Digital and DM completed the launch burst.

There were numerous challenges along the way including helping to negotiate free media, wrangling celebrity imagery and then creating one-off creative for each media from table mats in IKEA to a poster at the O2 for Lady Gaga. And we used every single media made available to us.

The digital personalized viral film we created reached three quarters of the countries in the world. Featuring Brian Dobson, Roger Moore, Charlie Bird, Liam Neeson, Jedward, Dustin, Donncha O Callaghan, Nicky Byrne, Cecelia Ahern (and with a stunning cameo from our Account Director Annabel’s mum, Joyce) it brought our message to the masses.

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In total the work raised the UNICEF brand profile by over 50 percentage points in one month and over €600,000 to stop children needlessly dying from preventable causes. The UNICEF Believe in Zero mission came a little closer to its goal.

During a meeting with one of our clients, a question was posed:  “Can we just use the faces of the people we want to target, or is that too spooky?”  The net result was a really charming “Personalised Stamps” mailing, which created something that Director-level targets would feel genuinely spoke to them, while also creating a peer to peer buzz.

Unprompted feedback from one of the recipients of the piece reads as follows: “Got your Celtic Tiger Mailing today, very nice piece, well executed, great idea. Well done to all involved. Award winning potential.” We are delighted to report that this was a perceptive comment, as the campaign has since won Gold in the Loyalty Section of the 2011 IDMA awards, as well as the Overall Best Creative award.

With the new brand idea in its infancy – That’s it. I’m moving to Zurich – we ran an extensive pension campaign late last year promoting the strengths of Zurich as a pensions provider. The campaign was designed to look very different to other pensions campaigns – meaning we featured the faces of people we happened to come across at the time, interesting faces.  In other words we didn’t just ring the modelling agency!  And our favourite line from the campaign… well that has to be the one delivered by the marginally disgruntled old guy who says “My wife says I’m not diversified enough.”