The Javelin-created Bacardi #TryStopMe initiative culminated in an incredible weekend at Electric Picnic 2014.
With over 41,000 people on site, it felt like a huge proportion of them passed through the Edificio de Bacardi over the three days. We were there to leverage all available social channels to show those who couldn’t make it, exactly what they were missing. We also designed the projections that covered the facade of the Edificio, which were synched to the tunes across the whole weekend. Can’t wait until next year.