Since 1957, Prize Bonds have gone through a number of challenging cycles, yet over time they have grown to reach a very significant scale as an Investment pool. However, in recent years Prize Bonds have lost some of their appeal, and have been perceived as an unexciting option for your finances.

The challenge that was set for the agency was to make Prize Bonds ‘recovery proof’.

We discovered unsurprisingly, through dialogue with consumers, that in the current economic climate, Irish people crave security. They have nonetheless never lost their sense of hope and optimism, or more importantly, the desire to win. This beautifully simple insight drove us to the realisation that Prize Bonds are unique, in that they offer both an opportunity to win cash prizes every week and allow their owners to keep their investment: So you can win, and you never lose your investment.

This led us very directly to the creative expression: “You can sleep soundly and you can still dream”.

Following the launch of an integrated campaign comprising of TV, press, outdoor and online activity – Prize Bond sales saw a month on month lift of 56%.