A wide range of simple, great value & innovative An Post services and products exist to help businesses develop and grow, and help consumers to manage their daily lives. We realised that many customers may not know exactly how much An Post can help them to get more done in their daily business and personal households. Javelin was tasked with creating strategy and communications to bring these very different products and services together and really bring meaning to the An Post promise of helping its customers to “Do More”.
The launch campaign, planned by An Post’s media partner Starcom, capitalized on the American presidential visit, and the suite of interconnected TV ads were uniquely brought together in one single ad break during the six news coverage of the high-profile event to gain maximum effect. The day following the visit, press, Digital and DM completed the launch burst.